That's Customer Focus
Differentiate Your Business By
Sharpening Your
Customer Focus or Risk
Giving Your
Competitors the Advantage!
The-best-of-the-best do
this. They know that the only long-term strategy that effectively
creates customer loyalty, long-term profitability and which
strengthens both internal service performance and productivity is a
Customer-Focused strategy. This outstanding book explains what it
takes to become truly Customer-Focused.
It provides detailed,
step-by-step instructions on what you need to do to create customer
focus throughout your entire organization. We describe in detail, 12
proven 'best practices' strategies which you can learn from and use
to create your own customer focus strategy and implementation plan.
"That's Customer Focus! is a practical,
hands-on guide which gives you the knowledge and tools you need to
create or sharpen Customer Focus in your organization."
It does not matter how
big or small your company is. There is something in this book for
everyone who is interested in creating long-term customer loyalty
and retention.
This book
contains 200 (8½ X 11)
pages of detailed explanations, real world examples, stories and
case studies as well as exercises and worksheets which have been
designed to help you achieve greater customer focus in your
organization, company, department or team.
This
excellent book is available in paperback or e-book.
Our
E-books come with a money-back guarantee!
If,
in the next 8 weeks, you are not satisfied with the e-book, we’ll
give you your money back. All of our e-books come with
a full money back guarantee.
Amazon has it's own rules when it comes to return policies on
paperbacks and we are obliged to abide by them so we can only extend
the money back guarantee to the e-book version.
But this doesn't change how confident we are that if you implement
the strategies and approaches fully explained in this book you will
achieve even greater customer focus.
"By the time you have finished this
book, you will be able to develop and implement a detailed
action plan for how you will maximize customer focus throughout your
organization, department or team."
Here are just some of the other things you
will be able to do as a result of reading this book. You be able to:
-
Define
customer focus for your unique organization.
-
Build a business case
for
implementing a customer focus business strategy.
-
Understand the impact of customer
expectations on your business and what it takes to wow
customers into becoming your biggest fans.
-
Listen to the voice
of the customer and use this information to create value and
customer loyalty.
-
Map your customers’
journey through your organization so you can make changes which
will significantly impact your customers’ perceptions of your
business.
-
Establish and
reinforce customer-focused service values and standards
throughout your organization.
-
Strengthen internal
“service” cooperation and partnering in order to ensure that all
you employees work towards ensuring every customer experience is
a positive one.
-
Understand the
leadership skills
managers and supervisors must employ in order to in create
and sustain a
customer-focused environment.
-
Determine what training your
staff will need in order to become customer-focused and how to
do it.
-
Use service recovery
pro-actively and use this to create customer loyalty.
-
Determine what to measure
in order to
sustain a customer-focused environment.
-
Understand the impact your current
systems, policies and procedures have on your employees’ ability
to focus on the customer and determine what is required to align
these to at the very least
meet customer expectations.
All of this is accomplished through
the use of stories, case studies, real world examples, plain talk
narrative, detailed explanations, application exercises, job aids,
worksheets, planning tools
and more. So why not get your copy right now.
Maximizing
Customer Focus and Customer Value is a long-term profit strategy!
Do you want to keep the
customers you have without having to buy their business?
Do you want to attract new
customers through word of mouth advertising who want to deal with
you rather than your competitors?
Why compete!
Instead, why not dare to be
different!
You have the choice. You
can compete and fight to get every customer you've got, drop prices,
add gimmicks, spend a fortune bringing them in the front door, while
they quietly leave through the back door..
OR
You can differentiate your business by
becoming a truly Customer-Focused Company!
The-best-of-the-best do this. They know that the only long-term
strategy that effectively creates customer loyalty, long-term
profitability and which strengthens both internal service
performance and productivity is a Customer-Focused strategy.
The best time to do this is
right now.
Wouldn't you agree that mediocre and poor service is far too
common these days? Would you also agree that customers are becoming
more demanding and expect a better level of service?
Do you know what your customers are saying about your business? Do you know if your
customers' experience is better than that of your competition? Right
now there is a
tremendous opportunity for any organization who dares to differentiate by
sharpening their customer focus. That's right "Customer
Focus" not just customer service.
This book provides a series of excellent tools and approaches which
will help you to listen to the voice of your customer and more
importantly, use this information to help you add value from the
customers' perspective.
What is Customer Focus? – In 30
seconds or less…
-
Customer Focus
is about getting each and every one of your employees to look at
their job through the eyes of your customers and understanding
what they must do to add value.
-
Customer Focus
is about continually listening
to the voice of your customers, getting their input and feedback
and using this information to make changes which they value –
changes to your products and services and how you do business.
-
Customer Focus
is about adding value at all levels of your organization – from
IT to sales and the shop floor to customer service and every
department in between.
-
Customer Focus
is much
more than good or great customer service...and it’s true
Customer Focus that will give you a competitive advantage.
We not only explain each of these in greater detail but, more
importantly, we also provide you with a detailed roadmap and clear
directions on how to achieve each of these essential aspects of
customer focus.
Either way, this is a tremendous
value.
Want more information before you
buy your copy? Please read on...
You can pay
high priced consultants thousands of dollars to help you enhance
customer focus or you can buy this book and do-it-yourself.
I know this sounds conceited
but that is not my intent. I simply wanted to make the point that this
book will give you the knowledge and tools you need to enhance customer
focus throughout your entire organization. Why pay thousands when you
can get access to the strategies, approaches and tools you need for our
price.
As naive as this might sound, I
wrote this book in the hope that just maybe, it might make a
difference. That just maybe it might help a business owner, manger,
supervisor or team leader develop and implement an effective
customer-focused strategy.
That just maybe it might help you.
I am not suggesting that you are not customer-focused. You may be.
You may wish to ask yourself, "How do I know for sure? What more can
I do?" Chances are you will find ideas, concepts and approaches
detailed in this book that you have not considered. Given the price
and the guarantee it is certainly worth checking out.
For close to 20 years
we have been working with companies to help them achieve greater
customer focus and service excellence. In that time we have
accumulated considerable knowledge and experience in what business
owners, mangers and employees need to do in order to develop and
implement a comprehensive strategy and action plan which will
sharpen customer focus throughout their entire organization.
All of this experience has been captured in this amazing book.
"This exceptional book
presents proven and critical 'best practice' strategies
and supporting tactics which
will help you to create or enhance customer focus in your
organization."
In today's competitive marketplace, satisfying your customers is no
longer
enough. Can you afford to take any chances?
Customer-Focused
companies, departments and teams enjoy greater customer
retention, loyalty, internal cooperation (service, perceived value,
customer-friendly processes, improved workflow, employee retention
and morale, and profitability. This is because they know
what their customers want and expect and continually look for ways
to deliver a level of service which exceeds these.
They are
relentless in their pursuit of creating customer value, not just on
the frontline but throughout their entire organization and...
That's Customer Focus!
Please don't forget that if your competitors are more
Customer-Focused than you, they are hurting your business where it
counts most...The Bottom Line!
Buy
That's Customer Focus - the paperback now!
The paperback version
has a retail price of
US$29.95
and you can purchase your copy through Amazon.com.
Click here
to purchase your copy from Amazon right now!
Buy That's
Customer Focus - the e-book now!
If
you would prefer the e-book version you can save a few dollars and
start reading right away for only
US$24.95
and there's no shipping charges. T
o purchase the e-book please
click here
.
If you still want more information
before you buy your copy, we have even more details on our That's
Customer Focus! web site.
Click here
if you want more information.
