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Customer Focus Books

1. That's Customer Focus, and

2. The Customer Focus Companion

Two outstanding books to help you maximize Customer Focus in your organization.

 

Customer Focus is an aligned, organization-wide and unwavering  commitment to service excellence, leading to customer loyalty and advocacy. The result is sustainable profitability.

In a Customer-Focused organization, Leadership, Processes and People are customer-aligned. This requires three things:

  1. Every action is shaped by a relentless commitment to meeting and exceeding customer expectations regarding product and service quality.

  2. Customer touch points and supporting internal processes are constantly evaluated and improved to meet or exceed those expectations.

  3. Every employee understands what he/she must do in order to maintain and add value to every relationship with both the paying customer and those within the organization that rely on them for the work they do.

About That's Customer Focus

That's Customer Focus! guides you through what you need to know and all of the steps you need to take in order to achieve these three things and maximize customer focus throughout your entire organization.

Based on 20 years of hands-on practical expertise and extensive research of proven best practices, this book will enable you to develop and implement a comprehensive action plan for embedding customer focus throughout your entire organization, department or team.

"This book outlines a winning strategy for embedding customer focus throughout your organization."  - Eric F., Toronto

It provides detailed, step-by-step instructions on what you need to do to create customer focus throughout your entire organization. We describe in detail, 12 proven 'best practices' strategies which you can learn from and use to create your own customer focus strategy and implementation plan.

It does not matter how big or small your company is. There is something in this book for everyone who is interested in creating long-term customer loyalty and retention.

This book contains 200 (8˝ X 11) pages of detailed explanations, real world examples, stories and case studies as well as exercises and worksheets which have been designed to help you achieve greater customer focus in your organization, company, department or team.

This excellent book is available in paperback or e-book.

                   

And, when you purchase the e-book versions of these products you also get a 60 day money back guarantee which is as follows: . "ClickBank sells these products - they are a trusted online retailer specializing in digitally delivered products.". ClickBank will, at its option, replace or repair any defective product within 60 days from the date of purchase. After 60 days all sales are final. ClickBank does reserve the right to alter or revise its return policy at any time."

For more detailed information about this terrific book, please click here

 

About The Customer Focus Companion

You’ve read That's Customer Focus!  and you’ve decided to take the next step and put what you now know into action.

So many things to do.

How do you keep yourself organized and stay on target?

This invaluable e-Book resource will not only help you to stay on track but it will also leverage every action you take using a proven highly structured approach. This resource is downloaded in a PDF format which is viewed using Acrobat Reader V7 or later.

The Customer Focus! Companion includes:

Specific details on how to set-up your Customer Focus team and structure team meetings to get maximum benefit.

It includes a 20 page action planning tool to help you document and translate what you learned from reading That's Customer Focus!  and create your own personal action plan for how you will become a customer-focused leader.

Each Activity has been carefully selected and designed to help you accomplish the following:

  1. Develop a Team Vision

  2. Establish Team Goals, Roles and Ground Rules

  3. Bringing Your Service Values to Life

  4. Identify Your Internal Business Partners?

  5. Gather Internal Partners’ Requirements

  6. Respond to Internal Partner Requirements

  7. Identify Moments of Truth and Critical Customer Incidents

  8. Moments of Truth and Cycles of Service

  9. Identify and remove Coffee Stains

  10. Develop a plan for Listening to the Voice of the Customer

  11. Identify and remove Service Obstacles

  12. Solve Team Problems

  13. Build Recovery Strategies

  14. Organize a Customer Focus EXPO

And there’s more.

We have included a Critical Actions Checklist and Planner to keep you organized.

AND

Examples and explanations of Six different problem-solving tools and techniques to help you resolve a wide variety of complex service problems.

AND

Some checklists to keep your service improvement team organized.

All this for only US$29.95

Click here to buy now

For more detailed information about this terrific book, please click here

 

And, when you purchase the e-book versions of these products you also get a 60 day money back guarantee which is as follows: . "ClickBank sells these products - they are a trusted online retailer specializing in digitally delivered products.". ClickBank will, at its option, replace or repair any defective product within 60 days from the date of purchase. After 60 days all sales are final. ClickBank does reserve the right to alter or revise its return policy at any time."

 

If you would prefer classroom based training on these great subjects click here

 

 

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